CASE STUDY

Aesthetics By Stephie

Local SEO Integration | SquareUp Integration | UX Strategy | Web Design

Stephie, a highly skilled cosmetic nurse, needed a digital presence that matched her reputation. In the crowded aesthetic market of Sydney, "trust" is the currency. Her potential clients are not just buying a service; they are trusting someone with their face.

The challenge was to move away from the cold, sterile "clinical" look often found in the medical industry and create a brand experience that felt warm, personal, and high-end, without sacrificing professional authority. The site needed to act as a 24/7 receptionist, filtering inquiries and driving qualified bookings.

Industry: Medical Aesthetics / Beauty

Website: aestheticsbystephie.rscreative.com.au

The Solution

We designed a "trust-first" website that serves as a bridge between high-end beauty and medical safety. The site architecture was built around the Patient Journey: Curiosity Reassurance Social Proof Conversion.

Visual Strategy: "Radiance & Warmth"

Instead of clinical blues and stark whites, we utilized a softer palette that evokes a sense of "glow" and "renewed confidence." The typography is clean and modern, balancing readability with elegance. The imagery focuses on natural results, aligning with Stephie's philosophy of "unleashing your inner glow" rather than looking artificial.

Social Proof Integration

Knowing that reviews are the #1 driver of bookings in this industry, we didn't bury them on a separate page. We integrated a dynamic Testimonial Carousel directly on the homepage.

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    Feature: A "5.0 Stars based on 48 reviews" badge is prominent, immediately signaling safety and excellence to new visitors.
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    Content: We curated specific reviews that mention "honesty," "comfort," and "professionalism," countering the common fear of pain or "botched" results.

Frictionless User Experience (UX)

The site uses a "Sticky CTA" strategy. Whether the user is reading about the "Philosophy" or browsing "Cosmetic Injectable Services," the Book Appointment button is always accessible.

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    Information Architecture: Services are clearly categorized to educate the user before they book.
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    Local SEO: The footer acts as a location anchor, featuring the full Gladesville address and map integration to capture local search traffic (e.g., "Botox near me").

Strategic Outcomes

The new website successfully positions Aesthetics By Stephie as a premium boutique clinic. It provides a seamless mobile experience for clients coming from Instagram/TikTok and acts as a central hub for her business operations.

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    Brand Perception

    Elevated from "freelance nurse" to "established clinic."

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    User Trust

    High visibility of 5-star reviews reduces booking anxiety.

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    Conversion

    Clear, direct pathways to the booking system reduce drop-off rates.

"We believe in creating a relaxed environment where you feel comfortable asking questions... Stephie is dedicated to guiding you on a personalised journey." — Aesthetics By Stephie

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